Privacy & Cookies Policy

The London Premier Notting Hill is committed to protecting and respecting the privacy of our customers (you, your), employees, suppliers and other parties. This Privacy Policy together with our Terms set out how we will process any personal information we collect from you, or that you provide to us.

Information we collect:

Your information will enable us to provide you with access to all parts of our website and to supply the goods or services you have requested. It will also enable us to bill you and to contact you where necessary concerning your orders. We will also use and analyse the information we collect so that we can administer, support, improve and develop our business. When you visit our web site, we recognise only the IP Internet address of your computer. This information does not identify you personally and you remain anonymous unless you choose to provide information that personally identifies you. However, in order to provide a range of services, we may need to collect personal information from you on our website. In such a case we might ask you to provide information such as name, telephone number, postal address, email address, information about what you like and do not like, and credit card details.

Use of information collected

We process personal information about you for the purposes of:

  • To provide you our services
  • Provide the services your request, such as to facilitate reservations, send a confirmation, send you a pre-arrival message and provide other information about the area and the hotel and other requests.
  • To administer your bookings and other services
  • To customise our services according to your requirements and preferences.
  • Providing you with information about other products, special offers and services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes. This may include products and services made available by selected partners and any member of our group of companies.
  • To promote and advertise our business where consent is given.

We may contact you by telephone for these purposes. Calls may be recorded for quality control purposes.

Processing and Disclosure:

We receive and store any information you enter on our website or give us in any other way. This includes information that can identify you (Personally Identifiable Information-PII). In some cases, it becomes necessary to transfer your PII to London Premier Notting Hill participating properties and/or third property located in the UK and throughout the world for reasons mentioned within the Privacy Statement. London Premier Notting Hill subsidiaries, affiliates and property owners that may receive your information are required to abide by substantially similar privacy requirements relating to your PII unless otherwise precluded or governed by legal requirements and/or process. London Premier Notting Hill does not sell, rent or give physical possession of your PII to unaffiliated third parties outside London Premier Notting Hill system.

Situations in which London Premier Notting Hill may disclose your information to others include:

We will not disclose your personal information to third parties without your prior consent. We may disclose your personal information to: any member of our group of companies, which includes our subsidiaries, our ultimate holding company and its subsidiaries; successors in title to our business; to suppliers and external agencies we engage to process information on our behalf; to third parties (including, but not limited to, professional indemnity insurers, brokers, new hotel owners/managers, auditors and other professional advisors); and where disclosure is required by law or any regulatory authority.

Personal information will be shared with a third party involved in supplying the guest with the services they have purchased to the extent necessary to effect the supply and the processing of the transaction.

Personal information may be shared with an agent to evaluate a customer's credit worthiness or in order to collect a customer's account.

On processing the above information, we will ensure to limit the scope of information that is required to the amount necessary for the performance of the specific function unless required by legal process.


London Premier Notting Hill has set up a policy on the usage of cookies through which we understand customer preferences and enhance their experiences.

Cookies and other similar tracers are packets of data used by servers to send status information to a user's browser and return status information to the original server through this same browser. During their validity period, cookies are used to store status information when a browser accesses various pages of a website or when the browser returns to this website at a later point. For example, cookies can store a user's electronic personal identification and password, identify which parts of a website the user visits, and keep track of purchases or selections the user made on visits to London Premier Notting Hill Websites. The use of cookies is quite common.

Cookies for visitor tracking are aimed at improving the comfort of users by helping us understand your interactions with London Premier Notting Hill Website (most visited pages, applications used, etc.); these cookies may collect statistics or test different ways of displaying information in order to improve the relevance and usability of our services.

Customers who allow their computers to accept cookies enable London Premier Notting Hill websites to provide customer with his or her personal preferences thereby enabling us to provide faster and easier access to London Premier Notting Hill websites benefits.

London Premier Notting Hill may send targeted messages to customers who submit their email addresses. You have the complete authority to remove your details from such electronic lists and we will abide by your request.

The installation of certain cookies is subject to your consent. If you do not want to accept cookies, then you can change the browser setting by clicking on 'Internet options'.


You can opt out of receiving promotional and marketing information or opt in to receiving electronic marketing information by selecting the appropriate subscribe/unsubscribe button in our emailcommunication. Alternatively, you can send us an email at with your name, email address and, if you have made a booking with us, a confirmation number. You can also contact customer care at any of our hotels, or clicking on "unsubscribe" from our email communications.

Legal Requirements:

London Premier Notting Hill may share your personal information if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply any agreement between us; or to protect the rights, property, or safety of London Premier Notting Hill Websites, our customers, employees, or agents or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

Service Providers:

London Premier Notting Hill do co-operate with external parties to provide services both through our website in other communications. In such circumstances we do ask providers to adhere to these policies and guidelines, however we would not be held responsible for their conduct if they fail to maintain these policies and guidelines.

Third Party Websites:

Our website contains links to other websites of interest owned or controlled by hotel room sellers, travel companies, or other distributors or any websites not controlled or authorised by London Premier Notting Hill. Please note that because we do not have control over the websites that we link to, we cannot be held responsible for the protection and privacy of any information you provide to these websites, and they are not governed by the privacy policy in place on this website. If you access other websites using the links provided, please check their policies before submitting any personal information.

Security procedures to protect the loss, misuse, or alteration of information under the company's control?

We employ security measures to protect your information from access by unauthorised persons and against unlawful processing, accidental loss, destruction and damage and only under strict guidelines we may allow access. We make our pages secure by using industry Security Measure (SM) encryption technology.

Privacy Policy Changes:

We will post any material changes that we may make to our Privacy Policy and Disclosure Policy. We will post such changes on London Premier Notting Hill website by a link.

Your acceptance of these terms:

Use of the Site signifies your consent to our terms and conditions and privacy policy. Continued access and use of the Site without acceptance of the terms of this Privacy Policy relieves Hotel from responsibility to the user. We may change the Policy on regular basis and in case you continue to use our website with changes then you will be deemed to have agreed to the changes.

Checking that the information is accurate:

Please send us your request at in case you want to check the accuracy or update any of your personal details registered with us.

Contact Us:

For any questions concerning the Shaftesbury Hotels personal data protection policy, please contact us at

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